Since Gilsonite is trademark name and using this name needed approval,many companies choose another name to call to Gilsonite.There is some benefit in this branding since Gilsonite is offering by everybody and price is recognized by end buyer but when suppliers pack the product under other name they can sell it in more value.This kind of branding mostly there is drilling mud.
Companies can also make niche markets and make their products fit the wants of specific customers by giving Gilsonite different brand names. By giving the product a unique name, for example, a company can draw attention to certain features or uses, like making drilling mud more stable or improving the performance of asphalt. This method not only adds value, but it also helps them set their product apart from others on the market, which is already very crowded.
Companies can also build customer trust and loyalty by giving their business a unique identity. A unique brand name can mean quality and dependability, which are very important to buyers in fields like oil drilling, road maintenance, and building. This approach also gives companies price flexibility, so they can charge more for their branded products while still giving their customers more personalized solutions.
Using brand names for Gilsonite can also help businesses deal with the legal and regulatory issues that come up when they sell trademarked goods. Companies can reduce the risk of legal problems and reach more customers by creating their own names and brands. This gives them the freedom to join new markets and meet the needs of people in different regions without being limited by the rules that come with using a trademarked name. In this way, companies can encourage new ideas and flexibility, which helps their goods stay competitive in a world market.
UAE: No. 2406 of Burlington Tower, Business bay, Dubai
Turkey: No. 6, 613 Sk., Galip Erdem Cd.,İlkbahar Mah, Cankaya, Ankara
(ATDM) is Gilsonite miner located in Hakkari near to Iraq boarder.