Since Gilsonite is trademark name and using this name needed approval,many companies choose other name to call to Gilsonite.There is some benefit in this branding since Gilsonite is offering by everybody and price is recognized by end buyer but when suppliers pack the product under other name they can sell it in more value.This kind of branding mostly there is drilling mud.
Confri trol
Asphasol
Organophilic lignite
Gilsonita
Asphaltum
Sulphonated asphalt
FLC 350
FLC 550
Asphaltite
Asphaltita
Hole stabilizer